Last Updated: January 15, 2025
1. Introduction
At Arch B Agro Private Limited (operating under the brand name "Mithila Pride"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, use our services, or interact with us.
Quick Summary
• We only collect information necessary to provide our services
• We never sell your personal information to third parties
• We use industry-standard security measures to protect your data
• You have control over your personal information
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, company name
- Business Information: Country, city, business type, industry details
- Order Information: Product requirements, quantities, delivery preferences
- Communication Data: Messages sent through contact forms, emails, or chat
- Payment Information: Billing details for order processing (processed securely)
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent, click patterns
- Technical Data: Screen resolution, device type, referral source
- Cookies: Small data files that enhance your browsing experience
3. How We Use Your Information
We use the collected information for the following purposes:
3.1 Service Provision
- Processing and fulfilling your orders
- Providing customer support and responding to inquiries
- Sending order confirmations, shipping updates, and delivery notifications
- Facilitating communication between you and our team
3.2 Business Operations
- Improving our products and services
- Analyzing website usage and performance
- Managing our relationship with customers and partners
- Complying with legal and regulatory requirements
3.3 Marketing and Communication
- Sending promotional materials and product updates (with your consent)
- Informing you about new products or services
- Providing industry news and market insights
- Conducting customer satisfaction surveys
4. Information Sharing and Disclosure
We respect your privacy and do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
4.1 Service Providers
We may share information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Email delivery and communication services
- Payment processing and financial transactions
- Shipping and logistics partners
- Quality testing and certification agencies
4.2 Legal Requirements
We may disclose your information if required by law, regulation, or legal process, including:
- Compliance with court orders or subpoenas
- Export/import documentation requirements
- Government agency requests
- Protection of our rights and safety
4.3 Business Transfers
In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of that transaction.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Security Measures Include:
• SSL encryption for all data transmission
• Secure server infrastructure and firewalls
• Regular security audits and updates
• Access controls and employee training
• Secure payment processing systems
6. Cookies and Tracking Technologies
6.1 Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our site
- Functional Cookies: Remember your preferences and settings
- Marketing Cookies: Used to deliver relevant advertisements
6.2 Cookie Management
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
7.1 Access and Correction
- Request access to your personal information
- Update or correct inaccurate information
- Request a copy of your data in a portable format
7.2 Deletion and Restriction
- Request deletion of your personal information
- Restrict processing of your data
- Object to certain types of processing
7.3 Communication Preferences
- Opt-out of marketing communications
- Update your communication preferences
- Unsubscribe from newsletters and promotional emails
8. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
- Order Information: Retained for 7 years for legal and tax purposes
- Contact Information: Retained while you remain a customer or until you request deletion
- Website Analytics: Typically retained for 2 years
- Marketing Data: Retained until you opt-out or request deletion
9. International Data Transfers
As we serve customers globally, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by data protection authorities
- Appropriate technical and organizational measures
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.
11. Third-Party Links
Our website may contain links to third-party websites, including social media platforms and business partners. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending an email notification to registered customers
- Updating the "Last Updated" date at the top of this policy
13. Compliance and Jurisdiction
This Privacy Policy is governed by the laws of India. We comply with applicable data protection regulations, including:
- The Information Technology Act, 2000 (India)
- Personal Data Protection Bill (when enacted)
- International standards for data protection where applicable
14. Contact Information for Privacy Matters
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: